SALES APPROACH

We Understand

There is no question that in-home sales of major renovations is the hardest sales role there is. These are not accounts that need occasional tending too. We’re not dealing with shareholders and accounting departments that make logical ROI decisions. Anyone who knows this industry well can attest to the following:

Our customers generally have limited experience, yet know just enough that they feel qualified to question your cost estimations.
There are unlimited ways our prospects could alternatively spend their money. They could use an alternative firm, do an alternative design, add or reduce to scope, move, or simply do nothing. Most people don’t need a new kitchen, they want a new kitchen.
In most cases it is the highest ticket item the homeowner will ever be sold. The case can be made that the purchase of the house is their biggest, but were they really “sold” the house?
The competition is enormous. From larger firms, the route of the traditional Architect, smaller firms, all the way to the “Chuck in a Truck” handyman, you are not their only choice.
You are selling an expensive solution/service without really knowing exactly you’re your dealing with. Unlike new home construction where you are starting from scratch, remodeling and additions require an unwinding that is complex and ripe for errors. Those mistakes don’t present themselves for months and by then it's too late.

How We Can Help

Your leads are your life blood and it’s very difficult to trust those to anyone else, which is why most Design/Build firms still use their CEO as their primary sales person. That works, but for how long? Is that the best way for the business owner to spend their time?

Unfortunately, in most cases, there is no other alternative that makes sense. Sure, hiring someone is an option, but are you prepared to recruit the right person, trust in your screening process to know if you have the right candidate, train them on sales, your company, architecture, and construction, pay them what it takes, and devote the time to their daily management? Then what happens if they aren’t the right person? Are you ready to start over?

Outsourcing the sales function can be scary, but with a trusted partner the benefits can be great:

Handle the ebb and flow of leads: no need to worry about how your leads come in throughout the year. Use us when you need to, and when you don’t we’ll simply be waiting on the sideline.
Eliminate training: We’ve done this thousands of times. We can design, know construction, and most importantly know how to navigate a customer through to sale quickly.
Skip recruiting: Stop running ads, reviewing unqualified resumes, and taking on the burden of interviews.
No Overhead: Reduce your operating costs by skipping the cost of computers, phones, insurance, and payroll taxes.
No Sales Culture: No whining, no complaining about leads, no egos

“Selling is tough; finding great salespeople is tougher. We have the great fortune of helping companies navigate this challenging and critical part of their business. We have proven ourselves an invaluable asset in multiple organizations .”

Doug Klee

Example of Closing Percentages

Everyone seems to measure their sales success a bit differently in the industry, but here are the things that we think matter:

Closing Percentage/Volume/Customer Satisfaction

Using only one of our clients as an example, here are typical results you can expect from us:

Closing Percentages

27 Appointments Ran

14 Sales

3.5 weeks- First Appointment to Close

Volume

$3,954,292

Customer Satisfaction

We are 100% confident in using every client we’ve sold as a reference.

Can we help you? It’s worth a conversation.